Alexander Friend

About Alexander

Alex followed in his father’s footsteps by joining RBC Wealth Management, where he is driven by a passion to empower clients with financial confidence for a fulfilling future. With a personalized approach, Alex takes pride in connecting with clients, understanding their short- and long-term aspirations, and crafting tailored wealth plans to meet their unique needs. His dedication to simplifying complex financial challenges ensures clients receive clear, effective solutions.

A graduate of RBC’s Associate Financial Advisor program, Alex holds Series 7 and 66 licenses and is a CFP® Professional, having successfully passed the CFP® exam. His academic foundation includes a Bachelor of Science in Business Administration with a concentration in finance from the Milwaukee School of Engineering, equipping him with the expertise to excel in the financial services industry.

Originally from Raleigh, North Carolina, Alex’s journey has taken him across borders and cultures. He completed high school in Toronto and lived in Maine and Massachusetts, where he played junior hockey. During college, he was a standout athlete on the NCAA Division III men’s varsity hockey team. Beyond his professional life, Alex is deeply committed to his community and relationships. He enjoys golf, hiking, and coaching youth hockey, as well as traveling to explore diverse cultures and cuisines. A lifelong member of Holy Name of Jesus Cathedral in Raleigh, Alex has fostered a sense of community by leading Bible study groups during his school years. He looks forward to marrying his fiancée, Tori, in the fall of 2025 at Sacred Heart Church in Raleigh.